Hudson is about pushing boundaries in our field and with our craft. We’re defined not by what we dream, but by what we do. We don’t just talk, we take action. Fueled by youthful optimism and an open mind, we build our lives around the idea that anything is possible, and that our potential is unlimited. The idea of ‘status quo’ is not even in our conversation. Change and never settling is our routine.
We live every moment knowing that making an impact and opening minds is at our fingertips. Not bound by one cause, every decision made through the lens of our mission - determined to contribute to the evolution and revolution of society, we are driven by a deep passion and idealism for what the world can be. And we fight for it.
Hudson Founder and Vice Chairman, Peter Kim looks nothing like the typical founder. He’s a rugged Korean-American guy with arms covered in tattoos. He’s a surfer and self-proclaimed karaoke champion. A born-and-raised L.A. kid trapped in a man’s body. And by all accounts, including his own, he’s eccentric.
He is an active member of the Young Presidents Organization (YPO), and has been honored with several awards for his commitment to community service and outreach through various charitable organizations including, 18 for 18 / Project Rescue, One Voice International, YO! Watts, Get Lit- Words Ignite and Step Up.
But his abilities as a leader are unquestionable. Forseeing the designer denim boom, Peter launched Hudson in 2002 and for the past 16 years has led the brand to remarkable growth and global success. The brand quickly gained acclaim for its flattering fits and progressive, fashion-forward styling. Under Peter’s leadership, the Hudson brand continues to set the standard in the premium denim category while staying true to its untamed rock-n-roll roots. And yet Peter refuses to take the credit, “The success of Hudson comes down to every individual on o ur team. My role is just to inspire and empower them.” And his lead-by-example approach seems to be working.
Today, Hudson stands as the embodiment of Peter’s original vision - a thriving, globally recognized brand driven by passion and the pursuit of self-expression.
Hudson’s core purpose as a brand and company is to inspire the power of self. We strongly believe that empowering the youth is the best way to ignite change in the world around us. For this reason, Hudson supports the below causes.
A Los Angeles-based nonprofit organization dedicated to bringing the power of poetic expression to at-risk teens through a standards-based curriculum fusing classic poetry with contemporary spoken word performance techniques. Get Lit’s programs boost literacy, foster cultural understanding, and encourage creative self-expression. By immersing teens in the world of great books (often for the first time), Get Lit equips students for future success in college and the workplace by building concise writing skills and dynamic public speaking abilities and a foundation of self-confidence.
A non-profit organization helping families living at poverty level within the Los Angeles community. One Voice programs range from providing emergency relief services to families in immediate crises to a scholars program designed to better the quality of people’s lives. Hudson sponsors monthly enrichment programs at local Headstart Schools. Each July, Hudson employees take five deserving scholars to Target to outfit them with everything they will need to start college. Every summer Hudson offers two 6 week paid internships to One Voice Scholars. Hudson also sponsors 20 families during the holidays ensuring that these families will have food and gifts to enjoy. Peter has raised close to $400K for One Voice programs by running the Los Angeles marathon for five years in a row.
Hudson’s core purpose as a brand and company is to inspire the power of self. We strongly believe that empowering the youth is the best way to ignite change in the world around us. For this reason, Hudson supports the below causes.
